Earlier this week, we did a soft launch of “Wheel House,” our new shirt design for the holiday season.
But why is an automotive site making shirts with a baseball-playing Dodo bird on it? Well, there is really no simple explanation for this, but to be honest most things around here contradict logic.
The Wheel House is more of a throw back to my youth. Long before automotive culture consumed my life, I use to be obsessed with sports logos. Those were days of starter jackets and the first go-around of snap backs. Logos like the Charlotte Hornets, Georgetown Hoyas and Notre Dame Fighting Irish had a real hold on me.
I didn’t know much about the teams — or the sports for that matter — but that didn’t stop me from spending endless hours trying to recreate those iconic logos. Wheel House is meant to be a throw back with one exception; now it’s for a cause I understand.
Wear it to the track, wear it around the garage or just out and about. It’s your call. This is your opportunity to root for a new kind of team, one that is just like you and what you are about. So be a team player and check out it. http://dodologic.bigcartel.com/