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Event: SEMA 2012: The DSport Booth

After a while things at the SEMA show seem to blend together, with all the walking, photo taking and observing you start to really lose track of where you have been and what you’ve taken photos of. What I’ve learned from my experience at SEMA is that you really want to have an idea of what vendors and cars you’d like to see right off the bat. It’s really easy to fall into that tourist category (like I did) and just wander for hours looking at everything and anything that catches your eye. But on the third day of SEMA, while roaming the far corners of the Las Vegas convention centre I suddenly stumbled upon the DSport Magazine booth. Well, maybe booth isn’t the right word since they had two of their project cars on deck!

DSport has always been an influence on my love for the automotive scene and although It seems like less and less people are purchasing magazines, It’s places like DSport that have persevered through economic struggles and transitioned through the increasing popularity of social media.

I’ve always appreciated DSport’s approach to project car articles and have found them to be informative and entertaining to read and follow.

When you hear about the background to some of these vehicles and realize how accessible these builds are, it really stimulates people to have the urge to learn and ask questions. It’s that whole saying of “Learn to do by doing.”

In a world where social media reigns and the latest news is virtually at our fingertips, it’s always refreshing to see companies like DSport still succeeding and striving to bring new and innovative ways of connecting with their audience. This article salutes those who are considered to be pioneers in the automotive media world and who have somehow influenced us all in some way or another to do what we do best; create a community.

Photos by: Scott Deeley

Words: by: Devan Francis

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